At a glance
Marketing Specialists identify market opportunities and help organisations develop and implement plans for their products, pricing and promotion. Compare your actual work and level of responsibility with the occupation, rather than relying on your job title alone. · .
Role fit at a glance: VETASSESS lists titles such as Marketing Consultant and Brand Manager, but says frontline retail roles and roles mainly involving regular direct customer transactions are not accepted. Duties matter more than title.
Other titles and specialisations
Alternative titles: Marketing Consultant, Marketing Coordinator and Marketing Officer.
Specialisations: Brand Manager, Category Manager, Product Manager and Sales Promotion Officer. Pricing Analyst is also indexed as a specialisation in the 2022 edition.
Classification: ANZSCO 2013 version 1.2 and 2022. Titles are classification labels, not a guarantee that a particular role qualifies.
ABS classification profile · ANZSCO 2013 Version 1.2 · issued 2013-06-26
Occupation definition
Occupation definition · 225113 · Marketing Specialist
Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
Skill level: 1
Unit group 2251 · ADVERTISING AND MARKETING PROFESSIONALS
develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
Indicative skill level for this unit group
In Australia and New Zealand: Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
The ANZSCO 2013 v1.2 unit-group task list is not repeated in this compact profile. The separate task summary elsewhere on this page is sourced from ANZSCO 2013 v1.3 and must not be treated as the v1.2 task list.
What work does this occupation cover?
In ANZSCO 2013 version 1.3, Marketing Specialist sits within the Advertising and Marketing Professionals unit group. The following summarises the group’s task list; not every task applies to every occupation or job.
- Plan and develop advertising policies and campaigns that support sales goals.
- Advise on campaigns that reach target audiences, build awareness and promote products or services.
- Coordinate campaign production and media placement within time and budget limits.
- Analyse consumer behaviour and preferences, and interpret or anticipate trends.
- Research demand and market characteristics for new goods and services using data and statistics.
- Support business growth by preparing and implementing marketing objectives, policies and programs.
- Commission or conduct market research to identify opportunities for existing and new offerings.
- Advise on product mix, pricing, promotion, selling and distribution.
VETASSESS describes a marketing role as broader than advertising alone. Marketing plans and evidence of strategic advice may help explain your own contribution.
Is your role a good match?
VETASSESS lists Marketing Consultant, Marketing Coordinator, Marketing Officer, Brand Manager, Category Manager, Product Manager and Sales Promotion Officer among roles it considers under this code. The title alone is not conclusive; assess the duties and evidence.
VETASSESS places the following elsewhere: Market Research Analyst, Advertising Specialist, Sales and Marketing Manager, technical sales representatives and sales workers. Its guidance also says frontline retail roles and roles mainly involving regular direct customer transactions are not accepted for this occupation.
These are VETASSESS’s occupation boundaries, summarised from its Marketing Specialist guidance, checked 1 November 2026.
Skills assessment: VETASSESS Group B
Use these criteria to understand the assessment structure, then compare them with your own documents. VETASSESS assesses both qualifications and employment; a suitable outcome requires a positive assessment of both.
Shared across all four pathways
- A qualification comparable to at least an Australian bachelor degree.
- Highly relevant work at an appropriate skill level, for at least 20 hours a week.
The route differs by qualification field and employment history. These summaries are not an assessment; qualification comparability, duties, timing, hours and evidence all matter. Check the current VETASSESS criteria before applying.
Compare the four pathways
Pathway 1 · Relevant bachelor degree or higher + 1 year
Highly relevant bachelor degree or higher, plus at least 1 year of relevant work after qualification in the past 5 years.
Pathway 2 · Other bachelor degree + relevant diploma-level qualification + 2 years
Bachelor degree or higher in another field, plus a highly relevant qualification at least at diploma level and 2 years of relevant post-bachelor work in the past 5 years.
Pathway 3 · Other bachelor degree + 3 years
Bachelor degree or higher in another field, plus 3 years of relevant post-qualification work in the past 5 years.
Pathway 4 · Bachelor degree + 6 years, including recent relevant work
Bachelor degree or higher, in a relevant or other field, plus at least 6 years of employment at the appropriate skill level and highly relevant to Marketing Specialist, including at least 1 highly relevant year in the past 5 years. Work before qualification may be considered for this occupation.
VETASSESS identifies marketing, advertising, business communications and public relations as relevant fields of study. It considers business management, business and commerce qualifications case by case based on their content.
Employment periods and qualification dates can affect which pathway applies. Confirm the full, current criteria with VETASSESS before relying on a summary.
What evidence should you prepare?
VETASSESS asks for qualification records and employment evidence showing your duties, dates and hours. It also requests an organisational chart; if you cannot obtain one, follow its instructions for an alternative declaration.
Describe your own work against the occupation. Check VETASSESS's current evidence rules before applying.
Explore visa options
A skills assessment and visa eligibility are separate. Visa requirements depend on the visa and your circumstances; a listed occupation alone does not mean you can apply or will receive an invitation.
In the directory’s 31 October 2026 working snapshot, Marketing Specialist appears in the national lists for 190 state or territory nominated, 491 state or territory nominated, 407 training, 494 employer-sponsored, 186 Direct Entry and 482 Core Skills. State requirements and opening status must be checked separately.
Position restrictions for 186 Direct Entry and 482 Core Skills
In the instruments checked for this snapshot, this occupation does not apply to a nominated position if it is based in front-line retail; mainly involves regular direct customer transactions or selling education courses to individual students; or is based in a call centre without requiring significant technical product knowledge. It also does not apply where the business has annual turnover below A$1 million. These are summaries of circumstances 6 and 11; the precise instrument and the position matter.
Read the applicable circumstances in the 186 instrument, section 8 and 482 instrument, section 7, and confirm current law and any transitional provisions before relying on this dated summary.